![]() ![]() Plivo) but they haven't had the developer base and Twilio has been great on developer marketing. Others have tried to do this on price (e.g. The current rates are still very high relative to SMS cost and they will come down.ģ) Amazon is establishing the relationship directly with developers. They have already undercut Twilio and they will no doubt continue lowering rates as needed. This is consistent with how they have approached groceries, transportation and other verticals.Ģ) Amazon is willing to be aggressive on price to win market share. in Retail and Transportation), Twilio should be concerned:ġ) Partnering with Twilio and other aggregators gives Amazon a fast path to market with broad reach.
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